Comments on: My Failed Email Marketing Campaign

By: anon

anon — Tue, 13 Oct 2009 16:59:37 +0000

[1] Did you send an email that these people were not interested in?
[2] Are scams something that property managers are interested in?
[3] Maybe using the word scam in the title caused many emails to go to junk mail folders…
[4] Maybe it should have been more positive and less negative? Instead of “free rental scam tools”, maybe “imcrease the number of leads by removing scammers”

By: Rent It Today

Rent It Today — Thu, 10 Sep 2009 12:20:37 +0000

I thought the layout of the email blast was well done. Your biggest issue is you need to get more email addresses. “The Law of Averages” You did get some branding out of it. It takes the average person 16 times to see something in-order for them to truly remember it. Keep working on it.

By: John

John — Sun, 06 Sep 2009 17:56:20 +0000

In addition to what the others have said I’d suggest checking for typos (to/too) and checking how “Free Rental Scam Tools” sounds to someone who is not familiar with your tools and services.

By: Efar

Efar — Mon, 31 Aug 2009 13:53:29 +0000

I absolutely agree with Marcus – less is more and getting right to the point works best. You have some great tools – try different things to see what works best for you.

By: Robbie

Robbie — Sun, 23 Aug 2009 15:27:05 +0000

Dave,
As we discussed….Don’t forget the “CALL TO ACTION”
That will dramatically increase your clicks.

Don’t get discouraged this is only the first email you have sent so far.

It takes time for users to get to know you and then eventually they will be curious to give pickrent a try.

Just be persistent and don’t give up!

By: myapartmentmap

myapartmentmap — Thu, 20 Aug 2009 15:48:51 +0000

I wonder how many property managers would be interested in the scammer related tools/widgets? To me, this seems like something potential renters would be interested in as this is who it is geared towards(educating tenants) and not necessarily landlord/property managers.

With your next mailing, how about just promoting the tools/widgets landlords/property managers would be interested in? The free templates and mapping tool seem most relevant to their needs.

Good luck!

By: Dave Dugdale

Dave Dugdale — Thu, 20 Aug 2009 12:48:47 +0000

Marcus,

Thanks for the advice, I think you are right. Next time I try it I will write less.

By: Marcus

Marcus — Thu, 20 Aug 2009 06:45:08 +0000

I’d suggest that next time you use less content. It looks a bit busy and unfortunately has a ‘spammy’ feel to it. Obviously you’re intentions were the opposite. You have a legit tool and service you’re offering to a direct crowd. Less is more, especially with email campaigns. Keep it high level in the campaign and let the destination of the links within the email sell it. I think you’d see a significant amount more click throughs, and ultimately that would lead to more conversions.

Thanks for sharing this info Dave!