Homeaway must be doing well to afford a Super Bowl commercial.
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Dave Dugdale
I enjoy taking a break from my day to write about what I see happening in the online rental ad industry.
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7 users responded in this post
I may be in the wrong business!
I know what you mean! You don’t see Rentals.com having a super bowl ad.
Don’t forget guys they have raised a total of $459 million dollars with the most recent round being $250 Million.
http://www.techcrunch.com/2008/11/10/monster-round-for-homeaway-250-million/
Some of that money is obviously going into marketing.
It will be interesting to see if and how they capitalise in the exposure following the superbowl ad.
Looking forward to seeing the full Grizwolds ad.
I just hope I don’t miss the TV spot when I am up getting a beer.
459 Million!!!!! What the heck!!!!
I guess I had the blinders on since I started this crazy business!
Maybe I need to reevaluate my plans! HE. HE.
Wow…. I had no idea that homeaway was such a player in the market. A super bowl Grizwold commercial must cost some serious coin. Its a gutsy move however super bowl commercials were really what helped godaddy rocket to the top.
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