How Does RentalHomesPlus Get Listings?

I am scratching my head trying to figure out how RentalHomesPlus is getting so many listings on their site.

I studied their Florida listings because that seems to be their best territory right now. They currently have 3,674 listings in Florida. In my opinion, 2,011 of those do not count because they are coming in from newspaper ads which I am guessing are paid for at the newspaper level and does not add to RentalHomesPlus bottom line at all.

So of the 1,663 real listings, I am guessing about 100 of those are from RentMarketer.

So why do they have so many listings? And how are they getting traffic to listings in several of their popular cities like Jacksonville, Tampa or Orlando…

- and without any traffic how are those listings generating any leads?
- and without leads why are property managers still buying listings from them?

For instance take a look at their Tampa market, they have 188 listings there (none of those appear to be coming from the newspaper). If you do a search for “houses for rent in Tampa” on Google, RHP does not appear in the top 100 organic results or the paid listings on the right hand side. Now they do rank #13 in Yahoo, so they are getting a little traffic there. They rank around #30 on MSN, so they can’t be getting much traffic from there. I also notice they do not appear to be advertising on Yahoo’s network or on MSN (Live).

So if RHP is not getting traffic from the organic and paid results in the search engines, how are they getting enough traffic to sell these ads?

A few guesses:

• Perhaps they have a superstar sales rep for that territory.
• Or, more likely, they have gone to the old ways of RentalHouses.com and are now selling an unlimited plan to property managers??

These are only guesses and I would love to know why property managers are using them?

Anyone reading this have an unlimited plan or some major discount with RentalHomesPlus they would like to share????

Update:

I guess I missed it yesterday but you can see above that RHP is buying AdWords to drive traffic to their site. I am guessing this is their main source of traffic.