pmDave (Dave Dugdale’s new site for people new to property management): How is mobile going to change the rental ad industry?
Dan Daugherty: I think in the next 2 to 4 years we will see a dramatic increase in GPS applications. As your users may know Iphone just released their 3G GPS IPhone. What I see is a lot of applications are going to get built for the for sale market and the rental market.
I don’t see us searching for properties any more, rather properties finding us. I mean demographically psychographically maybe I have children, maybe I want to live somewhere in Colorado. A system will know here is your monthly income, here you have 3 kids you probably need a 4 bedroom house and maybe Highlands Ranch is the best place for you to be.
Or I can tell the system any time I am within a 2 mile radius within a property that fits my needs let me know and as you are driving around you will be able to be pinged a property that matches your needs. Then you could go see it or receive more information on and you could take a look at it later on.
I think there are huge advertising implications to this on the apartment communities because now you can image you are athletic and you want a community that fits your needs that has volleyball courts gyms and like that. That fits your price range.
You could image driving near DTC (Denver Tech Center) where there are a lot of apartment communities and you can getting pinged in a one block radius for properties that fit your needs.
Now from an advertising perspective - image this - Dave I know you are interested in one of our properties or maybe you have never heard of our properties but we have a unit that matches your needs - if you come in right now we will give you half a month off your rent for example or one year free pizza or something like that . Advertising is going to change the way people find properties as well because it is going to be more targeted towards me, and where I am right now and not on my computer.
PmDave: Are you working on something like that right now?
Dan Daugherty: No - not yet - [laughing].
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[...] greg hughes - dot net wrote an interesting post today onHere’s a quick excerptHow Will The Rental Ad Industry Change With Mobile [Video] Posted by Dave Dugdale Published in RentMarketer pmDave: How is mobile going to change the rental ad industry? Dan Daugherty: I think in the next 2 to 4 years we will see a dramatic increase in GPS applications. As your users may know Iphone just released their 3G GPS IPhone. What I see is a lot of applications are going to get built for the for sale market and the rental market. I don’t see us searching for properties any more, [...]
Great topic! If you read the news wires this is a hot topic right now. More and more websites are creating mobile sites so it will be interesting to see how it evolves.
Thanks Josh,
This blog is heading in a more education path, not going to talk about the competition anymore.
Awww Man! I am going to miss that!
This is/was the best blog to find out all the news in the industry
Sorry Robbie. I started seeing more and more people that come to post a rental on my site were also reading the blog too, and I didn’t think teasing my competition would be looked upon well.
I think the “mobile” model will always appeal to the younger crowd of user “generation x”
Unlike myself, I will always prefer going to the internet.
Heck, I have a hard time sending a text message on my phone
While I agree that some of these things are coming, I sense simple applications are the ones that can come right now. Including a unique URL on a sign and then allowing someone to see the inside of the property on a phone, iphone or blackberry. Also the more complex these LBS applications become, the more issues users may have with their location potentially being broadcast to others.
One thing I added to my to do list is create a mobile site for RentVine.
Smart move. At least buy the .mobi domain before i do…
I was actually thinking of using a subdomain, like m.rentvine.com.
Thought you got rid of your sub domains and it had a net benefit in Google? Although I guess you could exclude this subdomain from the search engines.
I got rid of all the city subdomains, This would just add 1 subdomain.
I would disallow this sub because of dupe content.