Comments on: I am Getting Closer to Figuring Out My Discount Pricing http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/ The pulse of the small unit rental market. Dave Dugdale reports what he sees in the online rental market place. Dave also provides a podcast show called RadioVine which is on a separate feed from this one. Visit www.rentvine.com/anc/radiovine.cfm for the shows and feed. Fri, 28 Jan 2011 11:45:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robbie http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1740 Robbie Sat, 31 Mar 2007 00:48:10 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1740 That is why I started my little regional site back in 2005, For my search market...My site rocks with all the major search terms..I hope to grow as time goes...Just my 2 Cents. Nice Blog btw Dave...I read it all the time. :) Robbie That is why I started my little regional site back in 2005, For my search market…My site rocks with all the major search terms..I hope to grow as time goes…Just my 2 Cents.

Nice Blog btw Dave…I read it all the time. :)
Robbie

]]> By: tim reed http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1721 tim reed Fri, 30 Mar 2007 13:59:30 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1721 Rentalads.com gave me nothing it is not worth the time to enter the listings Rentalads.com gave me nothing it is not worth the time to enter the listings

]]> By: Kevin http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1719 Kevin Fri, 30 Mar 2007 12:45:25 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1719 Catch 22: The various national, regional and local paid rental sites have to build up their inventory. This helps them move up the search engine rankings and insure that when a consumer comes to their site there will be suitable content and the consumer will have a good user experience and hopefully find a rental! They can give it away for free or use all you can eat pricing to build inventory but they are operating from a position of weakness. They have to move up the search rankings and build traffic. Once they start to accomplish this and show PM's decent results then they need to start charging a reasonable price. If they can't make any money they will soon drop off the face of the earth....as many have done! The PM's are used to paying very little and will balk at a large increase in their per ad price! On the other side of the coin is when these various rental sites do grow and have lots of listings the PM's advertising on these sites will see diminishing returns on leads. The more listings on a site the less response each individual ad will have. That is the folly of CSI, Rentals.com and the "family of sites". When they start to advertise they cant waste money on advertising all the sites. Rentals.com will emerge as the main site and if they are successful and have more content than they know what to do with the individual PM's listings get buried and their response rate plummets. The PM's will search out other internet alternatives. That is why there is hope for the little Rentals sites and the reason I see a new one appear almost every week! Catch 22:

The various national, regional and local paid rental sites have to build up their inventory. This helps them move up the search engine rankings and insure that when a consumer comes to their site there will be suitable content and the consumer will have a good user experience and hopefully find a rental!

They can give it away for free or use all you can eat pricing to build inventory but they are operating from a position of weakness.

They have to move up the search rankings and build traffic. Once they start to accomplish this and show PM’s decent results then they need to start charging a reasonable price. If they can’t make any money they will soon drop off the face of the earth….as many have done!

The PM’s are used to paying very little and will balk at a large increase in their per ad price!

On the other side of the coin is when these various rental sites do grow and have lots of listings the PM’s advertising on these sites will see diminishing returns on leads. The more listings on a site the less response each individual ad will have.

That is the folly of CSI, Rentals.com and the “family of sites”. When they start to advertise they cant waste money on advertising all the sites. Rentals.com will emerge as the main site and if they are successful and have more content than they know what to do with the individual PM’s listings get buried and their response rate plummets.

The PM’s will search out other internet alternatives. That is why there is hope for the little Rentals sites and the reason I see a new one appear almost every week!

]]> By: Kevin http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1718 Kevin Fri, 30 Mar 2007 12:14:36 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1718 Chris, Can't argue with results for free! Rentalads is trying to build up a book of listings. A year from now if they make it I do not think they can survive on $99/month unlimited. Rentalhouses would be out of business by now at $299 unlimited if they were not bought out! Chris,

Can’t argue with results for free! Rentalads is trying to build up a book of listings. A year from now if they make it I do not think they can survive on $99/month unlimited. Rentalhouses would be out of business by now at $299 unlimited if they were not bought out!

]]> By: Chris N. http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1706 Chris N. Fri, 30 Mar 2007 01:24:15 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1706 I have been using Rentalads.com, they are offering a free trial period for 6 months for unlimited listings and then will be $99/month for unlimited after the trial. I am getting a pretty good response - especially for free! I have been using Rentalads.com, they are offering a free trial period for 6 months for unlimited listings and then will be $99/month for unlimited after the trial. I am getting a pretty good response – especially for free!

]]> By: mt http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1701 mt Thu, 29 Mar 2007 20:45:06 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1701 pretty close, I get a certain # of ads per month for a flat fee pretty close, I get a certain # of ads per month for a flat fee

]]> By: Dave http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1700 Dave Thu, 29 Mar 2007 20:42:45 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1700 mt, You are not getting an all you can eat plan from RentalHomesPlus - are you? mt,

You are not getting an all you can eat plan from RentalHomesPlus – are you?

]]> By: mt http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1699 mt Thu, 29 Mar 2007 20:38:52 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1699 Dave , I am still stuck on the all you can eat. I am getting a pretty good deal w/ rentalhomesplus, and get pretty decent results. I also agree with Kevin, no way would I pay $79 per ad!! Dave , I am still stuck on the all you can eat. I am getting a pretty good deal w/ rentalhomesplus, and get pretty decent results.

I also agree with Kevin, no way would I pay $79 per ad!!

]]> By: tim reed http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1696 tim reed Thu, 29 Mar 2007 18:02:58 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1696 I hate the way RC lists their cities for example- Atlanta, Marietta, Alpharetta, Roswell, Norcross, Newnan, Douglasville, and Greater Atlanta Area I would rather have it listed by each city so searches are more specific then you would not need to pay through the nose for a featured listing I hate the way RC lists their cities for example-

Atlanta, Marietta, Alpharetta, Roswell, Norcross, Newnan, Douglasville, and Greater Atlanta Area

I would rather have it listed by each city so searches are more specific then you would not need to pay through the nose for a featured listing

]]> By: Kevin http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/comment-page-1/#comment-1694 Kevin Thu, 29 Mar 2007 18:01:38 +0000 http://www.rentvine.com/blog/index.php/i-am-getting-closer-to-figuring-out-my-discount-pricing/#comment-1694 I wonder what volume discounts Rentclick's is offering? What about Rentalhouses? PM's can't be spending $39.00 a listing when they had "all you can eat" for $299.00! I wonder what volume discounts Rentclick’s is offering? What about Rentalhouses? PM’s can’t be spending $39.00 a listing when they had “all you can eat” for $299.00!

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