Looks like Primedia has acquired yet another company

Earlier this year Primedia (a large New York media firm) acquired RentClicks.com for $12.5 million dollars.

From my research it appears that Primedia has bought yet another online rental ad company HomeRentalAds.com.

The other day when I was doing a little research on my competition I noticed that the domain record changed for HomeRentalads.com. It changed from the original owner to Consumer Source Interactive which is owned by Primedia from what I can tell.

I went to the Primedia site as well as the HomeRentalads site but I could not find any press releases on this issue.

I guess it was a good fit since Consumer Source Interactive and Homerentalads are both located within Georgia.

I am guessing also that Primedia did really well for their share holders when they bought RentClicks by placing a ton of affiliate ads all over the site and generating more revenue. They must have done so well with RentClicks that they decided to purchase another one.

So what does that mean for my industry? So many questions to ask:

• Will Primedia keep HomeRentalads the way it is now or change to the RentClicks format?
• If you sign up on Homerentalads (much cheaper for unlimited plan) will your ads also appear on the much higher traffic site Rentclicks?
• Is Primedia done, or are they going to acquire more companies like this one?

It will be interesting to see what happens. My guess is you will see affiliate ads on the Homerentalads site in a few weeks.

Update: Primedia has also acquired RentList.com which was a sister site for HomeRentalAds.

Update 11/23/06: My guess above was right, not long after Primedia acquired HomeRentalads, HomeRentalads has banner ads all over the site.

[tags]Primedia, homerentalads, PRM[/tags]