“RentClicks, which the Company acquired on January 20, 2006, grew revenue 84% in the fourth quarter, and 92% in 2006. On February 6th, 2007, Consumer Source announced its acquisition of RentalHouses.com, the second largest online marketplace supporting single unit rental properties.”
From the Primedia 06 report. I am not a finance guy, but the way I read this report it sounds like RentClicks is saving Primedia from tanking.
“ Consumer Source’s 2006 advertising revenue growth was driven primarily by growth in its New Home Guide, Auto Guide, and RentClicks, its online business targeting owners of rental properties with less than 50 units. The growth was offset by declines in the Segment’s Apartment Guide business.”
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5 users responded in this post
Stop censoring your blog. If you’re going to throw stupid theories like this out there….be prepared to take flack for them.
Dumb,
Like I said in my post, “I am not a finance guy”.
Yes, I will admit some of my theories are out there, but that is the beautiful thing about blogging, even with stupid theories people can come here and join in on the conversation and tell me I am dead wrong.
As far as your comment on censoring, yes I do sensor my blog, but I only delete comments that do not provide value. For instance if one of my competitors puts up a comment that is too self promotional, I will delete it.
But, I leave comments like yours because your comment adds value to the conversation – even if you are calling me stupid.
Dumb, why not tell me and my readers why you think my theory is stupid?
Dave
RentClicks is not saving PRM. It’s the ApartmentGuide franchise which is very profitable.
PRM is trying to expand Consumer Source Inc (ApartmentGuide, NewHomeGuide, etc.) by acquiring and diversifying that area of the business.
Addendum: Unfortunately the ApartmentGuide markets are tapped except for Single Unit Rentals. That’s the reason for diversifying so that they have more growth opportunities
Why do you fixate on PRM and housing. Have you taken a look at their automotive side of the business? They had a rather large acquisition of a leading automotive site in late 2005 which I would assume is doing well for them.