RentalHouses Eliminates Unlimited Pricing

I was tipped off this evening that RentalHouses (from what I understand they are now owned by Primedia) has changed their pricing structure. I went to their pricing page and sure enough they have eliminated the unlimited pricing tier for non-vacation rentals.

I was correct in my predication that this would happen. I am two for two with my predictions this year. I think the clear reason why Primedia bought the #2 site was to get rid of the pesky unlimited plan that was probably eating away at RentClicks’ user base.

I wish I had some accurate ComScore data to watch in the next few months – because it would be interesting to see RentalHouses traffic tilt downward. While RentalHouses rankings in the search engines will remain strong, I’m guessing the change in pricing structure will bring traffic down a bit.

So the big question is where do large property managers (100 plus listings) go to “bulk-advertise”? Do they go to another site with less traffic, or do they find other ways to advertise? I don’t have an answer for this. It will be very interesting to see what happens.

When it comes down to it there are really no other rental sites that offer unlimited pricing with traffic at this level. Yes, I could offer an unlimited package to capture some of the exiting RentalHouses crowd, but I honesty do not have the traffic yet to pull that off.

But RentalHomesPlus just might have the traffic to do this. Forget the $299 pricing, RentalHomesPlus could make it $799 a month and perhaps get away with it. RentalHomesPlus has the sales force and the contacts already in place. My bet is on them to offer a bulk-price avenue for large property managers.

It will be exciting to see what happens in the next few months.