Rentals.com Selling Banner Ads to Property Managers?

Perhaps I am not that good at reading press releases, but the way I read this is Rentals.com will be selling banner and contextual ads to property managers.

Perhaps Rentals.com knows something I don’t, but this seems ineffective to me.

“Property managers and landlords will be able to purchase ads via an easy, self-service interface through either Rentals.com or Quigo sales teams. And unlike other blind ad networks where advertisers are uncertain of the specific sites or pages where their ads will run, Quigo’s AdSonar-powered advertising platform will offer full transparency and control. Advertisers will be able to buy many types of advertising and can target specific pages, sections or a variety of topics or keywords.”