Rentals.com Traffic Claim Seems Way Off

From Rentals.com full page ad in the last NARPM newsletter:

“With nearly 4 million potential renters visiting Rentals.com each month, you’ll enjoy access to the broadest base of qualified renters possible, better than any other source, online or print.”

I think the best month they have ever had was 700K unique visits as estimated by the free metric sites. Their claim of 4 million potential renters to me indicates unique visitors (not recounting someone that comes back again and again each month).

I could totally be wrong on this issue because the free metric sites like Compete.com and Quantcast.com can be off – but by over 3 million – I don’t think so.

If they are referring to total visits for the month then this number would make sense. If that is the case they should in my opinion rephrase that copy to read:

“With nearly 4 million visits to Rentals.com each month, you’ll enjoy access to the broadest base of qualified renters possible, better than any other source, online or print.”

But then again it might be an honest mistake since they have other obvious stuff wrong, like still using the word RentClicks.com on their home page:

“Whether you’re looking for great rentals or you’re a property management company needing to fill your vacancies. RentClicks.com is the undeniable smart choice.”

Update: From the RentalHouses.com site:

“Rentals.com and its family of websites attract more than 2.2 million unique visitors every month.”