I’m actually sad to hear that Rentals.com is pulling all their TV commercials - at least that is how I read the following:
In the third quarter, we conducted a one-time limited Rentals.com targeted marketing and advertising campaign. We believe that the best way to continue to drive revenue growth is to deliver results for our advertisers and one of the ways to deliver results is to provide traffic to the listings. The campaign was aimed at driving traffic to the website to increase links for property owners and building brand awareness among potential advertisers. The campaign was effective in generating leads and increasing sales volume but not at an acceptable cost, and we’re working on other ways to achieve the desired results.
I liked the TV spots because it helps all of us to let people know there are other ways to advertise their rental.
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1 user responded in this post
Dave,
The only positive I saw of Primedia buying Rentclicks was that they could provide the advertising muscle………but I was very wrong about that!
MGG