We got several comments from our users that the leaf in our logo looked like a frog. We had to agree with them. So we updated our logo with what we think is a more leaf like logo.
Why a leaf in the logo? Just to help brand our image by linking the leaf with a grapevine. We used to have a slogan that said “Say you saw it on the RentVine” but we were not sure most people understood the weak connection with the song I heard it on the grapevine.
We might not be a Google, Yahoo or Amazon with an easily branded name because we have the word Rent in our name, but we think the name helps us distinguish ourselves from our competition which have more common rental names.

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