So there has been rumors that RentalHouses has been looking for a buyer. So I started thinking what might happen if Primedia purchases them (I have no inside information on this, I just like to ask what if questions). My question is what would happen to the current pricing model ($39) that is out there and how would that change?
#1 RentClicks which is owned by Primedia appears to have a very strict pricing model that does not provide any discounts while #2 RentalHouses does provide major discounts for high quantity home listings. If Primedia purchases RentalHouses my guess is they would merge the two sites and phase out the unlimited pricing model that RentalHouses offers.
Talking with large property managers I know a lot of them really like the all-you-can-eat unlimited plans. If this happens and the number #1 and #2 home rental sites offer only strict pricing I am guessing that Primedia’s shareholders will be pretty happy. But the big question is will large property managers shell out $39 for each listing or go somewhere else?
If you are wondering about RentVine, I am on the fence whether or not to offer an unlimited pricing model. My site is pretty young and does not have the traffic volume they have, so I am not worrying about that right now.
[tags]rentalhouses, rentclicks, pricing[/tags]
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2 users responded in this post
Dave,
I’m one that likes the “all you can list” pricing or a per home pricing that is “until the home is leased”. When I can pass those savings on to the owners, their homes can be listed all over the web search engines. If I need to pay each month for a listing, owners will start looking at the monthly outlay for internet advertising, not at the savings they are getting from not listing in the papers.
Guess you probably heard that Rental Houses has been bought out.