What 500 landlords really think about property managers.
The second annual independent study from Jordan Muela and Peter Lohmann, fielded by Harris Poll. 500 small landlords broke down what they want from a property manager, how they pick one, and what they'll pay for.
- 92% will trade cashflow for a better tenant experience
- 75% plan to use AI to find their next PM
- Why the "accidental landlord" is a fundamentally different client
- The 4 trajectory segments shaping your next 12 months
What's inside
The full picture of the modern landlord.
76 pages on who they are, what they want, and how they decide.
- Who today's small landlords actually are, and why the mix is shifting fast
- The "accidental landlord" segment, and how to serve them differently
- The 4 trajectory types behind your next 12 months of demand
- Why landlords are starting to think like operators, not investors
- Where most landlords plan to look for their next PM
- The price landlords will pay for peace of mind
- What all of it means, and what to do next
